While Shein’s social responsibility page on its website stated that it “never, ever” engages in child or forced labor, it did not provide the transparency required.
#Fashion nova kids full#
Just this month, Reuters reported that Shein failed to make full disclosures about its supply chain, details required by UK law in accordance with 2015’s Modern Slavery Act. Retail analysts Edited report that 70% of its products have been on the site less than three months. According to an interview CEO Molly Miao gave to Forbes, it drops 700 to 1,000 new items a day on the site. Photograph: Getty Images/Getty Images for SHEIN Katy Perry speaks during a Shein virtual festival benefitting the World Health Organization’s Covid response.
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“Shein is one of the most unethical fashion brands,” wrote another on the Instagram account of Khloe Kardashian, one of the judges on the show. “How can you pretend to care about the environment or labour issues when you support this? Shein is the worst of the worst disposable fashion companies,” one Twitter user wrote, addressing InStyle. Do micro concerns about always wearing new looks and maximizing impact for the camera trump macro concerns about valuing creativity, protecting workers and sustainability?įor many, the theme of the reality show competition – ‘be bold, be you’ – sits at odds with what the company has come to signify.
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The second episode of Shein X 100K Challenges launches on Sunday, streaming via their app and on YouTube, and follows 30 designers competing to show their collection at Shein fashion week in Los Angeles and take home the $100,000 cash prize.īut Shein’s new show, and the company’s success more broadly, has raised questions about the values of its Gen Z customers. Now, following in the footsteps of other fast fashion companies, Shein has announced its own English-language reality show.